- Comparative study between how cultural nuances affect the marketing models of Lenskart & Rayban in India & USA respectively
- Carried out extensive research, determining factors that influence marketing strategies
- Analysed consumer behaviour, cultural norms & its ramifications on marketing models
- Pidilite research paper on marketing : India’s market leader in adhesives
- In-depth understanding of the functioning of the company
- Allowed for applying my knowledge and understanding of the subject in the real-world context
- Identified entrepreneurial frameworks for women in villages
- Worked alongside SOACH, an organisation that works towards empowering women & children in rural India through education & training equipping them with the necessary skills for securing employment.
- Conducted comprehensive research on potential entrepreneurial opportunities for women
- Identified methods to foster entrepreneurial growth for women in rural India
- Conducted in-depth secondary research for Soach
- Carried out detailed village-wise detailed secondary research in Gujarat
- Synthesised & analysed findings related to education, income levels, and workforce participation
- Identified governmental initiatives for combating demographic & geographic inequalities