Research Papers

  • Comparative study between how cultural nuances affect the marketing models of Lenskart & Rayban in India & USA respectively
    • Carried out extensive research, determining factors that influence marketing strategies
    • Analysed consumer behaviour, cultural norms & its ramifications on marketing models
  • Pidilite research paper on marketing : India’s market leader in adhesives
    • In-depth understanding of the functioning of the company
    • Allowed for applying my knowledge and understanding of the subject in the real-world context
  • Identified entrepreneurial frameworks for women in villages
    • Worked alongside SOACH, an organisation that works towards empowering women & children in rural India through education & training equipping them with the necessary skills for securing employment.
    • Conducted comprehensive research on potential entrepreneurial opportunities for women
    • Identified methods to foster entrepreneurial growth for women in rural India
  • Conducted in-depth secondary research for Soach
    • Carried out detailed village-wise detailed secondary research in Gujarat
    • Synthesised & analysed findings related to education, income levels, and workforce participation
    • Identified governmental initiatives for combating demographic & geographic inequalities